• Inspiring
  • Empowering
  • Supporting

Information for Parents

Supporting your child through the ups and downs of friendship!

At about 6 years old, children move beyond basic relational skills (like sharing and fairness) and friendships become more complex. Friendship Fires™ ignite and feelings are deeply hurt. URSTRONG teaches children what’s normal in a friendship and the importance of surrounding themselves with friends who make them feel good.

URSTRONG lays the groundwork so that your daughter or son will develop the foundational principles for managing conflict, standing up for themselves, and making healthy choices within their friendships. URSTRONG will open up the line of communication between you and your child so you can use a common language for talking about their social life!

Our products have been specifically designed to help inspire, support, and empower parents and kids around the world.

  • Friendship Project poster

    The Friendship Project is a workbook for girls and parents to do together. It’s the perfect resource to guide your daughter towards True Friends!

    Get Your Copy

  • Boys participating in a GoodGuys workshop

    Book a Workshop and host a parent-child workshop in your community or bring URSTRONG to your child’s school.

    Find Out How

  • Share our skills-based program with your Parent Council and consider funding this important initiative. Email us at info@urstrong.com to get detailed information to present to your members.

  • dana-big

    Dana Kerford – Founder

    Teacher and Friendship Expert

    The Blog, a collection of advice, resources, and articles for parents to help strengthen your child’s social-emotional capacity.

    Read More

Cool products & swag for cool kids

Happy testimonials from teachers & parents

Your message of truth and respect in all of our relationships was so powerful. I have read so many books and your program is the perfect combination of all of the very best advice and research that I have read amongst them all. Thank you for giving my daughter a renewed confidence and skills to create beautiful relationships.

Lori, Mom, Toronto, Canada

GirlPower provided practical tools to help the girls manage those difficult Friendship Fires. Your program also gave me crucial language that the girls can relate to and use in their day-to-day experiences.

Mary, Teacher, Calgary, Canada