- For Schools
URSTRONG for Schools
Create a culture of kindness at your school with a whole-school friendship strategy that empowers your students with friendship skills
- For Parents
- Events
- Shop
- Blog
We’d love to hear from you!
Interested in learning more? Fill out the form, email or call us and we’ll be sure to get back to you quickly.
URSTRONG Headquarters
North America and Europe
Toronto, ON, Canada
905 904-3755
info@urstrong.com
Australia and Asia
Sydney, NSW, Australia
0422 716 423
info@urstrong.com
URSTRONG Headquarters
Dana Kerford
Founder
dana@urstrong.com
Dana is a Teacher, Friendship Expert, and the creator of all URSTRONG programming, materials, and content.
After starting her career as a 4th grade teacher in Canada, Dana began to recognize the complexity and intensity of childhood friendships. Motivated to create cultures of kindness in schools, Dana launched a first-of-its-kind friendship program in 2009. Since then, URSTRONG’s whole-school friendship strategy has improved the social climate in schools globally, connecting over 1 million kids, parents, & teachers with a common language of friendship.
Dana is a mom, a true Teacher-At-Heart, and is passionate about empowering children with the skills, language, and self-confidence to develop healthier relationships.
Michael Kerford
Chief Executive Officer
michael@urstrong.com
Michael Kerford is the CEO of URSTRONG, a social-emotional wellbeing program for kids.
Prior to URSTRONG, Michael was President and CEO of ECO Canada (Environmental Careers Organization). With a genuine passion for employee wellbeing and engagement, Michael’s leadership centres on creating a positive and innovative corporate culture.
Motivated to create global change, Michael shifted his focus to future leaders by establishing a first-of-its-kind business model to empower kids with friendship skills. URSTRONG’s whole-school friendship strategy has now reached over 1 million kids, parents, & teachers.
Michael is an invited Member of the UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development) Global Collective on SEL. Along with other experts & leaders in education, Michael offers insights from our experience working with schools around the world.
Michal is a dad, a social entrepreneur at heart, and is excited to contribute to initiatives that produce substantive positive change for kids, families and communities.