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URSTRONG Headquarters

Calgary, AB, Canada
888 802 0107

Noosa Heads, QLD, Australia
04 5056 4107

URSTRONG Headquarters

Dana Kerford

Dana is a Teacher, Friendship Expert, and the creator of all URSTRONG programming, materials, and content.

After starting her career as a 4th grade teacher in Canada, Dana began to recognize the complexity and intensity of childhood friendships. Motivated to create cultures of kindness in schools, Dana launched a first-of-its-kind friendship program in 2009. Since then, URSTRONG’s whole-school friendship strategy has improved the social climate in schools globally, connecting over 1 million kids, parents, & teachers with a common language of friendship.

Dana is a mom, a true Teacher-At-Heart, and is passionate about empowering children with the skills, language, and self-confidence to develop healthier relationships.

Michael Kerford
Chief Executive Officer

Michael Kerford is the CEO of URSTRONG, a social-emotional wellbeing program for kids.

Prior to URSTRONG, Michael was President and CEO of ECO Canada (Environmental Careers Organization). With a genuine passion for employee wellbeing and engagement, Michael’s leadership centres on creating a positive and innovative corporate culture.

Motivated to create global change, Michael shifted his focus to future leaders by establishing a first-of-its-kind business model to empower kids with friendship skills. URSTRONG’s whole-school friendship strategy has now reached over 1 million kids, parents, & teachers.

Michael is an invited Member of the UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development) Global Collective on SEL. Along with other experts & leaders in education, Michael offers insights from our experience working with schools around the world.

Michal is a dad, a social entrepreneur at heart, and is excited to contribute to initiatives that produce substantive positive change for kids, families and communities.