Here at URSTRONG we intentionally do not position our company as an anti-bullying organization as we believe that providing children, at an early age, with the skills and language to normalize and manage conflict between friends and differentiate everyday disagreements from ‘mean-on-purpose’ is the most effective preventative strategy to combat bullying.

Our curriculum employs kid-friendly language and concepts to maximize the knowledge retention and skills development and we speak to children across the full ‘sensitivity spectrum’ (addressing shy/sensitive kids who might profile as ‘victims’ as well as the outspoken/aggressive kids who might profile as ‘bullies’).